Thursday, April 17, 2008

Yahoo is One Step CLOSER to Google in ADS


I got this from Yahoo! news a while ago:

"Yahoo Inc is looking to turn over Web search advertising to Google Inc following a successful test using Google's service to deliver ads alongside its Web search results...The move by Yahoo to outsource Web search advertising to market leader Google would allow Yahoo to focus on its online brand advertising business where it has a stronger position. Yahoo and Google announced the limited ad test a week ago.Yahoo could simply pull out of the Google deal if Microsoft bought it, sources told the paper."

If Yahoo will do that "tie-up-with-Google-then-pull-out-and-merge-with-Microsoft" thingy, I wonder what Google will do to Yahoo? If what the Journal said that Yahoo can SIMPLY pull-out of the tie-up, then Yahoo will be like an antagonist in this drama happening in the cyber world. And, (obviously) the protagonist is Google.